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MODERN

TIE

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BRANDING

The founders of Modern Tie breathed new life into menswear with a focus on technical innovation, creative design, and eco-friendly materials. By reimagining the tie, they’ve transformed a seemingly dated accessory into a design staple that’s more comfortable, durable, and stylish than ever before. To help them on their journey, we developed a brand with bold paint strokes reminiscent of graffiti and an edgy, youthful vibe with southern California elements.

Packaging & Photography

Compelling packaging is essential for businesses who want to stand out. A brand only has a few seconds to capture the interest of a customer. We provided Modern Tie with sleek product photography to evoke the emergence of a new era, and our packaging looks cutting-edge and elegant. 

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