O Cozy is a high-end multi-faceted wellness and CBD brand. When approached about creating their branding, we wanted to convey a feminine, high-end feel that represents their initial CBD product line. The Didot font has strong thick and thins that feels high-end and works wonderfully with CoCoGoose, which is inviting and friendly. The O Cozy brand looks and feels luxurious while seeming down-to-earth and welcoming.
The packaging for O Cozy features a monochromatic matte and gloss spot finish. This high-end, feminine, and calming design is especially inviting to women who are new to CBD and focused more on self-care. The packaging strays from the typical neon CBD colors and flash to maintain a minimalistic feel.