Why does good copywriting matter in marketing?
Updated: Jan 26
Writing may not be the first thing that comes to mind when you think about marketing, but it’s one of the most important aspects of any content marketing strategy.
Think about a brand. Writing is used in advertising, for website copy, in blogs and articles, press releases, social media, and on product and packaging design. Writing can be found everywhere along the branding and marketing process. With writing playing an integral part of marketing, it may be shocking to learn that most brands do not utilize it effectively.
In this article, we will explain how effective writing can change the game for your brand.
Why does good copy matter?
Good communication is key to winning over customers. Successful marketing campaigns employ tactful and concise language aimed at specific audiences.
When creating an online ad or social media post, you need to consider what will pull customers in. Effective writing strategies elevate your voice and tell your audience what they can expect from your brand.
This avoids confusion and generally leads to an improved customer experience.
Perhaps the best way to illustrate how copy matters is to look at what effect bad writing has on a brand.
There is nothing more embarrassing for a brand than having spelling mistakes or grammar errors on a webpage. While the occasional mistake could slip through review, it is always better to catch those errors before any customers read them.
This is even worse when it comes to printed materials. Imagine this: You’ve just received a shipment of your brand new brochures or postcards and start distributing them to potential customers. You then notice a glaring spelling error on the inside, right where customers can learn about your different offerings.
Since the printed materials can’t be changed after the fact, you’ve now wasted valuable time and money on ineffective marketing.
Both online and in print, it is possible that the copy just wasn’t well written or effective in marketing to your audience. This could be because the writing didn’t reflect the brand or products, or it may have confused the audience or misled them.
Poor writing and mistakes can lead to confusion and misinterpretation. This can tarnish your credibility and reputation. Don’t let that be you!
SilverFox employs professional copywriters to ensure that your printed and online marketing materials are effective and easy to understand. With SilverFox, you won’t have to worry about the quality of writing getting in the way of your message.
What can effective writing do for your business?
When copy is not only concise but easy to understand, you can ensure your brand message and image is being delivered to your target audience. While it improves the customer experience and helps social media posts perform better, good copywriting can’t work on its own. Luckily, there are different strategies to employ writing to increase business.
Blogs are great for getting more website views and potential customers thanks to search engines and SEO. Well written and on-topic blog posts increase website traffic and create authority for your brand on that topic.
High quality blogs can also increase trust for new and existing customers by offering more than just products or services. When you provide value to your audience, it will keep them coming back.
Website copy can also be rewritten and optimized for keywords and Internet searches to increase traffic and improve readability.
What is SEO, and how can it help your business?
SEO, or search engine optimization, is a set of techniques and procedures that allow a website to rank higher in search results. SEO involves understanding what your audience is looking for online so you can optimize your site to receive that traffic.
Good SEO can increase the visibility of your website in search engines, which enables you to see increased web traffic. More site traffic ultimately generates more sales. That’s why blogs and articles, for example, are so effective in driving traffic to your website. When someone searches for a question or tips related to your industry, having an optimized blog post will make your web page appear as a result.
Once someone is on your blog, your site design and the quality of the writing can convert them into a customer. This is a lead that may have never visited your site if it wasn’t for the blog and good SEO.
Obviously, you want as many people to visit your site as possible, and SEO allows you to do that. However, even if you have the best SEO, your marketing won’t succeed as well as it could without an entire marketing package. Good writing and graphics still help determine if a customer will engage with your brand and make a purchase. You can be successful with great content and no SEO, but you can’t do the same with only great SEO.
For example, if someone visits your website because it appears first in a search result, this is the benefit of effective SEO. If however, that person then leaves the site because your website copy and graphics didn’t pull them in and entice them to make a purchase, then your SEO might not have helped you as much as a complete marketing package.
Luckily, SilverFox has the resources and the talent to create a marketing plan for your business.
What SilverFox can do for your brand
In addition to exemplary graphic and web design and product marketing, SilverFox has qualified writing and SEO professionals who are ready to make a difference for your brand. SilverFox is your one-stop shop for quality marketing services.
Our team of talented copywriters can provide you with everything you need to succeed. Whether you need a blog or article for your site, an effective social media campaign, or web copy that excites and translates to sales, SilverFox is here to help!
All of our marketing services at SilverFox go hand-in-hand with helping you achieve your dreams. If you’d like to learn more about our graphic design services, check out this article.
Contact SilverFox today, and let us build your brand. We will help make your business dreams come true.