Red Rock Comfort is a curated monthly subscription box that delivers local creations to your doorstep. The brand came to life during the rise of the COVID-19 pandemic as a way to support local businesses and artists.
SilverFox had the joy of branding Red Rock Comfort from the very beginning. The logo was inspired by the beautiful red rock formations in southern Utah with whimsical shapes and a retro flair. The brand feels modern, cutsy, fun, and appeals to women.
Apart from font choice and colors, we brainstormed brand iconography that could be used across packaging design, advertising, and other branded materials. We relied on famous Utah symbols and items relating to the brand to develop this iconography.
LOCAL PRODUCTS & APPAREL
When designing the apparel for Red Rock Comfort we wanted to let the Utah-inspired brand colors stand out. All of the apparel features motivational sayings and themes that bring people together and showcase the beauty of local Utah art. These designs are easily paired with a jacket or outfit.